How a Landing Page Design Company in Mumbai Rebuilt a Campaign Around One Simple Decision
A Mumbai-based office interiors company was getting clicks. That was not the problem. The company had been running paid campaigns to attract businesses looking for office interior design, renovation and workplace planning. The advertisements were specific enough to attract people who were genuinely interested in the service. The campaign was receiving attention, but something was happening after the click. People were arriving on the website, looking around and leaving. The company initially assumed the problem was the advertising campaign. Perhaps the keywords were too broad. Perhaps the audience was not right. Perhaps the advertisements needed better copy. When the campaign was examined more closely, another possibility appeared. The advertisements were starting the conversation correctly. The landing page was changing the subject. This illustrative case study follows how a landing page design company in Mumbai could approach that situation by rebuilding the page around one simple d...
